The German National Tourist Office (GNTO) has successfully wrapped up its latest roadshow across the GCC, solidifying its position in promoting Germany as a top destination for regional travellers.
Held from October 27 to November 1, 2024, the roadshow visited key cities, including Jeddah, Riyadh, Kuwait, Doha, Muscat, and Dubai. GNTO, along with its 12 German partners, engaged with local trade professionals and media to raise awareness of Germany's diverse and evolving tourism landscape.
Germany's cultural heritage was also a focus, spotlighting its 54 UNESCO Heritage Sites and numerous historical treasures. The roadshow emphasised how dedicated routes through Germany offer travellers a journey into its rich history, art, and culture. It also highlighted how Chemnitz has earned the European Union’s esteemed European Capital of Culture title for 2025, further showcasing Germany's cultural significance on the global stage.
Further showcasing Germany's appeal, the roadshow underlined the famous Christmas markets, key tourism campaigns like "CultureLand Germany" and the 35th anniversary of Germany's reunification, offering all travellers a wide range of experiences.
Yamina Sofo, Director of Marketing & Sales Office Gulf Countries at GNTO, said: "The roadshow provided an invaluable opportunity to engage with key stakeholders across the GCC and highlight Germany's diverse attractions, from its rich cultural heritage to its commitment to sustainability. We've strengthened our relationships with the local travel community and showcased what makes Germany unique."
Adina Apartment Hotels Europe, Deutsche Lufthansa AG, Dresden Marketing Board, Düsseldorf Airport, E. Breuninger GmbH & Co, Emissa Travel, H World International, Meissen Porcelain Manufactory, Munich Tourist Office, Outletcity AG, The Bicester Collection and visitBerlin.
