What's New 

Emirates upgrades its Dubai–Malta flights

As of May 2026, Emirates has introduced its brand-new Airbus A350 aircraft on the Dubai–Malta route, featuring:

• Business Class =  32 seats

• Premium Economy = 21 seats

• Economy Class = 259 seats

The Emirates Airbus A350 introduces Premium Economy on the Dubai–Malta route, offering even more choice for GCC premium leisure travellers.

WHY MALTA IS RESONATING WITH GCC TRAVELLERS

A European Destination with an Unexpected Arabic Connection

Many travellers are fascinated to discover that Maltese is the only Semitic language written in the Latin alphabet and shares strong Arabic roots.

Words such as Dar (house), Qamar (moon) and Sajf (summer) are instantly recognizable, creating a unique cultural connection between Malta and the Arab world.

Perfect for Multi-Generational Family Holidays

Malta offers experiences suitable for every generation:
• Family-friendly resorts
• Popeye Village
• Interactive museums and aquariums
• Historic cities and waterfront promenades

For GCC families travelling together, Malta provides an ideal balance of relaxation, culture and entertainment.

Luxury Beyond Expectations

For premium clients, Malta delivers:

• Five-star luxury resorts
• Boutique heritage hotels
• Private villa and farmhouse stays
• Michelin-starred dining
• Private yacht charters
• Wellness retreats
• Exclusive cultural experiences

GCC TRAVEL TRENDS WE ARE SEEING

Growing interest in:

✓ Luxury family holidays
✓ Summer Mediterranean escapes
✓ Premium Economy travel
✓ Boutique and experiential stays
✓ Multi-island itineraries
✓ Culinary travel experiences
✓ Wellness and slow travel

When positioning Malta to clients, focus on:

European charm with a familiar cultural connection, excellent value, luxury experiences and easy access via daily Emirates flights. Malta is uniquely positioned to meet all of these demand segments.

DISCOVER MALTA AND LIVE THE MEDITERRANEAN LIFESTYLE

PARTNER WITH VISIT MALTA

Interested in promoting Malta?

Let's work together. We will support you through:

• Product training sessions
• Joint marketing campaigns
• Destination presentations
• Sales support materials
• Familiarisation trips
• Cooperative marketing opportunities

If you are interested in promoting Malta through a joint campaign, dedicated training, or product development initiative, contact the AVIAREPS Middle East team to explore cooperative marketing opportunities and help inspire more GCC travellers to discover Malta.